Sedona loves crystals so much that we have people named for them. And stores.
One of our favorite places is Crystal Magic. You’ll find its purple awning on the north side of West Highway 89A. After many years in business, it’s time to praise a store that has become a local landmark.
First, the staff is friendly and helpful. Always changing, just like everywhere in this transient town, but nonetheless, always friendly. Second, they stay open into the evening. That’s saying something for a town where most retail is closed by 5pm, no matter the day or season. (And for goodness sake, when the suns up, we’re on the trails!)
Third, the selection is broad and up-to-date. The crystals are varied, well-displayed and well-explained, and a corner room shows off the biggest beauties of the bunch. Add to this an extensive collection of books, clothes and goodies, from incense sticks to Birkenstocks to candles to Feng Shui décor, and you’ve got a store that’s chock full. Someone’s on their toes here, because the latest Michael Beckwith book appeared before we knew it existed.
It’s one nice thing about the aging of the New Age: the far-out places are becoming institutions! Crystal Magic has become a store we can count on.