On Thursday, October 8, 2009, two people died and others were hospitalized during a sweat lodge ceremony held by personal growth speaker James Arthur Ray. In this post, I’ll outline my opinion on the high price of some spiritual retreats.
We’ve discussed the approach of either having no charge for spiritual events (and thus surviving via donations) or having a reasonable charge for them. The third says that a growth facilitator can set his or her own price, to see what the market will bear.
This of course is what James Arthur Ray did, and what every other personal growth industry personality does in a free society. In fact, one of the reasons it is an industry is because substantial money changes hands, whether it be for CD’s and DVD’s, books or workshops and retreats. Make no mistake: This is big business.
The argument for this way of thinking is as follows. First, in order to become successful at personal transformation, it takes considerable time, effort and training. You wouldn’t begrudge an educated engineer or highly-experience carpenter the right to charge more than someone with less education or experience, so why should growth speakers be different?
Second, much of what James Arthur Ray and others do is offered…for free. That’s right. Ray and many speakers today make numerous appearances at no charge to the public. This is in spite of the fact that the appearances around the country cost a lot of money. Aside from their time, there’s the expense of travel and accommodations, and in some cases, they’re paying for the room where their talk is presented.
This doesn’t make them saintly, of course. It just reveals how their business model differs from the priest, the rabbi and the minister. Namely, it’s business! So their model works a lot like the free offers you get on the internet. They attract you to a website, and there, if you’re interested, you’ve got a chance to find out about products that offer more, but also cost more.
If you can’t ever be reconciled with the idea that it is a business, of course, read no further. But I dare you to read further. See, I think I can offer some decent reasons why professionals in personal growth actually need to act like business people, and why personal growth provides the most service to the world as a business.
I’ll do all that in my next post.